Turn Decision Intelligence Innovation into Repeatable Revenue

DecideWise Consulting helps DI and AI analytics vendors clarify their story, reach the right buyers, and build go‑to‑market engines that turn complex technology into predictable growth.

Market & positioning strategy for DI and AI platforms
GTM, revenue marketing, and sales enablement
Community and ecosystem growth for users, partners, and practitioners

Decision Intelligence Consulting Services

DecideWise Consulting helps Decision Intelligence (DI) vendors and AI-driven analytics providers turn sophisticated technology into durable, predictable growth.

In addition to our neutral community platform, we work directly with vendors to:

Clarify your story and category
Reach the right buyers with the right message
Build repeatable growth engines that convert innovation into revenue

How We Help Vendors

Market & Positioning Strategy

We work with your leadership and product teams to define where you play, how you win, and why you matter.

Identify and sharpen your market category, ideal customer profiles, and priority use cases
Articulate competitive differentiation that stands up in real evaluations and bake-offs
Develop outcome-driven messaging that connects DI and AI capabilities to concrete business value

Result: A clear, defensible positioning and messaging foundation that aligns product, sales, and marketing—and makes it easier for buyers to quickly understand why your solution is different.

Audience, Messaging & Content

We help you speak to the people who actually influence and approve DI and analytics investments—with stories that match how they think and buy.

Identify and prioritize key buyers and influencers across business, data, and IT
Create and refine value propositions and proof points tailored to stakeholder goals and pain points
Map and articulate the buyer’s journey—from problem recognition through evaluation, pilot, and expansion
Plan and develop content that supports each stage: awareness, education, comparison, validation, and decision

Result: Focused messaging and content that shorten sales cycles, improve win rates, and reduce confusion around what “Decision Intelligence” means in practice.

Community & Ecosystem Growth

We help you build communities and ecosystems that amplify your reach and make your product stickier over time.

Design and grow user, developer, and practitioner communities around your platform and use cases
Define engagement strategies that encourage advocacy, knowledge sharing, and product adoption
Develop partner and ecosystem frameworks that support co-selling, co-marketing, and joint solution creation

Result: Communities and ecosystems that function as durable growth engines—not just one-off campaigns—driving adoption, expansion, and long-term loyalty.

Go‑to‑Market & Revenue Marketing

We connect strategy to execution so your go-to-market plans translate into qualified pipeline and recurring revenue.

Build or refine go-to-market strategies for new products, features, and segments
Align marketing programs, campaigns, and operations with sales objectives and targets
Design revenue marketing motions that support sustainable pipeline and ARR growth
Optimize demand generation, campaign planning, and measurement across channels

Result: An integrated GTM and revenue marketing engine that consistently produces qualified opportunities and makes growth more predictable.

Sales Enablement & Training

We ensure your sales and partner teams can confidently sell Decision Intelligence and advanced analytics solutions—without oversimplifying or overwhelming buyers.

Define selling strategies aligned with your positioning, use cases, and target segments
Develop sales playbooks, battlecards, and enablement assets grounded in real objections and competitive dynamics
Create enablement content tailored to sales, SEs, partners, and customer success teams
Deliver training aligned with your GTM motions to improve engagement, deal progression, and close rates

Result: Better conversations, higher win rates, and more reliable forecasts as your teams learn how to sell complex DI offerings with clarity.

Executive Advisory & Fractional CMO

For companies that need senior marketing leadership—without adding a full-time executive—we provide hands-on, experienced guidance.

Strategic advisory for product, marketing, and sales leaders
Coaching and mentoring for marketing teams and rising leaders
Support in identifying, evaluating, and recruiting marketing talent
Fractional CMO leadership to help define priorities, structure the team, and build operating rhythms that support growth

Result: Experienced leadership that accelerates your strategy and execution, giving you enterprise-grade marketing capability without the overhead of a full-time hire.

How We Work

You can engage with DecideWise Consulting in the way that best fits your stage and needs:

Stand‑Alone Projects
Focused initiatives with clearly defined deliverables—for example, positioning and messaging, GTM blueprints, community launch plans, or sales playbooks.

Retainer Engagements
Ongoing support across strategy, execution, and optimization—ideal for companies scaling quickly, entering new markets, or evolving their product portfolio.

Advisory & Fractional Leadership
Senior-level guidance, coaching, and fractional CMO support to align product, sales, and marketing, build your team, and create a high-performing growth engine.

Ready to Elevate Your Decision Intelligence Offering?

If you’re building or scaling Decision Intelligence, AI, or advanced analytics solutions and want to:

Clarify your positioning, narrative, and category
Reach the right buyers with the right message at the right time
Build communities and ecosystems that drive product adoption and advocacy
Turn marketing into a reliable, measurable revenue engine

About DecideWise Consulting

DecideWise Consulting is led by senior marketing executives with a combined 60+ years of experience building, launching, and scaling technology products and platforms in global markets. We bring a mix of strategic vision and operational discipline—helping teams align around clear business outcomes and execute with confidence.

Together, we have:

Launched multibillion-dollar products at global enterprises
Built and scaled communities from zero to 300K+ members
Driven 300%+ pipeline growth and 150%+ ARR increases across B2B enterprises—from startups to IBM and Oracle
Led portfolio, product, partner, and industry marketing for AI/ML, analytics, data, and cloud solutions

We’ve worked across hardware, software, and cloud-native platforms, including:

Decision Intelligence technologies, platforms, and solutions targeting virtually every imaginable use case and every industry
AI/ML and decision automation platforms
Apache Spark–based analytics and big data solutions
Prescriptive, graph, and advanced analytics
Cloud BI, MarTech, and modern data and analytics products

Our work spans both strategy and execution:

End-to-end GTM strategy development for new platforms and solutions
Use case–driven partner recruitment, onboarding, and enablement
Messaging, narrative development, and category creation for emerging technologies
Sales enablement for direct and partner channels
Demand generation and revenue marketing across industries including energy, telecom, retail, manufacturing, healthcare, and government

Contact Us

Tell us a bit about your company, your solutions, and the services you’re looking for. We’ll follow up to schedule a conversation and explore a consulting engagement tailored to your goals, stage, and timeline.

Join the Community

Want to know how Decision Intelligence products compare among competitors? Interested to learn about Decision Intelligence vendors strengths and weaknesses or market focus? Want to hear from people who have already made purchase decisions? Want to know more about Decision Intelligence use cases?