DI Product

Curinos Amplero Optimizer

Product Link

https://curinos.com/amplero-personalization-optimizer/

Description

Amplero, a core offering within Curinos’ platform suite, is an AI-driven marketing optimization and customer engagement engine created for financial institutions and consumer-facing businesses. The product leverages proprietary machine learning algorithms to automate, personalize, and continuously optimize marketing messages, offers, and customer treatment decisions at scale. Through real-time data ingestion and self-learning experimentation, Amplero identifies the optimal combination of content, channel, and timing for each individual customer interaction. Its interface enables marketing and product teams to configure campaign goals, run A/B and multivariate tests, and measure impact on KPIs such as engagement, conversion, and retention—without requiring deep technical expertise. The engine is designed for seamless integration with core banking, CRM, and martech stacks, allowing users to deliver compliant, tailored experiences throughout the entire customer

Product Strategy

Amplero’s strategy centers on empowering financial institutions and marketers with the tools to achieve measurable improvements in campaign performance, revenue growth, and customer experience using automation and AI-driven insight. The roadmap emphasizes expanding proprietary experimentation and optimization techniques, enhancing explainability and compliance controls, and broadening integration with external data platforms to support omni-channel engagement. Amplero is continually enhanced to support rapid, iterative marketing, with the goal of reducing operational overhead and enabling non-technical teams to orchestrate sophisticated customer journeys. Strategic investments focus on scaling real-time self-optimization capabilities, sector-specific templates, and advanced reporting, ensuring clients can rapidly respond to changing market conditions and regulatory environments while delivering deeply personalized, high-volume campaigns.

Technology Type