DI Product
Experian Ascend Platform
Description
The Ascend Platform acts as Experian’s enterprise orchestration layer, integrating analytics, rules engines, data management, and deployment tools in a unified environment. It provides single sign-on access to multiple DI modules, including scorecards, rules authoring, model monitoring, data APIs, and next-gen GenAI assistants, supporting scalable, modular decision intelligence across complex financial operations.
Product Strategy
Experian’s overarching strategy is to serve as the global, trusted foundation for enterprise decisioning by combining composable analytics, data, and rules engines with broad industry applicability. The company prioritizes building extensible platforms—anchored by PowerCurve and the Ascend suite—that empower organizations to automate, optimize, and govern their most critical decisions at scale. Key pillars include modular orchestration with independently usable modules, direct AI integration into decision engines, broad industry and compliance focus, and client empowerment through no-code/low-code tools and cloud environments. This approach balances configurability, modularity, and robust analytics to meet evolving enterprise demands in decision automation and governance.
Technology Type
AI Solutions
Data Management
Platform
Predictive Analytics
Rules
Industry Focus
Consumer Goods
Financial Services
Insurance
Retail
Vendor Info
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