Description
PowerCurve is Experian’s flagship decisioning platform for designing, deploying, and operationalizing business rules and strategies across the customer lifecycle. It enables users to author, test, and automate complex credit, fraud, and customer management decisions via an intuitive, drag-and-drop interface, supporting both batch and real-time workflows. PowerCurve Strategy Management extends these capabilities with dedicated SaaS tools for simulation, rapid deployment, and optimization of decision strategies.
Product Strategy
Experian’s overarching strategy is to serve as the global, trusted foundation for enterprise decisioning by combining composable analytics, data, and rules engines with broad industry applicability. The company prioritizes building extensible platforms—anchored by PowerCurve and the Ascend suite—that empower organizations to automate, optimize, and govern their most critical decisions at scale. Key pillars include modular orchestration with independently usable modules, direct AI integration into decision engines, broad industry and compliance focus, and client empowerment through no-code/low-code tools and cloud environments. This approach balances configurability, modularity, and robust analytics to meet evolving enterprise demands in decision automation and governance.
Technology Type
AI Solutions
Optimization
Platform
Rules
Industry Focus
Consumer Goods
Financial Services
Insurance
Retail
Vendor Info
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