Acxiom

The strategy behind Real-Time Solutions is to unify Acxiom’s core strengths—industry-leading data assets, persistent identity resolution, and AI-driven decisioning—into a cohesive platform for modern marketers. By managing customer data, resolving identities deterministically, and orchestrating dynamic, privacy-respecting personalization in milliseconds, the suite enables brands to deliver connected customer experiences across every touchpoint. Modular and cloud-ready, Real-Time Solutions adapts to enterprise needs, integrates with CDPs and martech ecosystems, and supports campaign optimization, measurement, and regulatory compliance. Ongoing product development emphasizes speed, interoperability, data stewardship, and agility to keep brands at the forefront of data-driven marketing.