DI Vendor
Adobe
About
Adobe is a digital software provider offering a wide range of programs from web design tools, photo manipulation and vector creation, through to video/audio editing, mobile app development, print layout and animation software. Adobe also provides marketing analytics tools to enhance client's go-to-market.
Strategy
Firefly’s strategy focuses on democratizing creative content generation by embedding generative AI capabilities into Adobe’s flagship creative tools. The platform leverages ethically sourced data and prioritizes commercial safety, giving organizations confidence to deploy AI-generated assets at scale. Adobe invests in continual model improvement, supporting a wide variety of creative use cases (image, text effects, video, vectors) while maintaining creative control for human users. This positions Firefly as a catalyst for productivity, innovation, and brand consistency across enterprise content pipelines.
Technology Type
Industry Focus
Products
Vendor Info
345 Park Avenue
San Jose,
CA
95110
United States
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